East Rock Brewing Company is named after the iconic ridge and city park that overlook the East Rock area of New Haven. Our brewery is in the heart of the neighborhood, a stone’s throw across the Mill River from the former Rock Brewery, one of New Haven’s historically celebrated German breweries. Before it was known as East Rock, our neighborhood was aptly referred to as Goatville, where goats amusingly shared the land with its residents. The community goats developed a peculiar reputation for devouring garments from clothing lines and entering homes to feed on freshly laundered linens. One account claims that the goats developed a fondness for red flannel, but we believe this anecdote may be more literary humor than truth.